Look around you. From the T-shirt you’re wearing to the salesman who sold you the computer you’re reading this blog on, Asia is everywhere. Two out of every three people on Earth live in Asia and China is slowly reaching the top of the world economy. What some perceive as a threat to their business has in fact a lot of opportunities to offer. But if you want to be successful with Asians you need to understand how different their cultures are. Have you seen how many companies tried to establish themselves in China and failed?
With this blog, I will help you to become more successful in your business with Asians. You may be an expat sent there for work or you may have suppliers and customers from Asia or maybe you are working in a multicultural team in your homeland; every one of us is in touch with Asians. Based on my experience and on stories shared by fellow expats, the following posts will focus on each and every thing you need to know to be more efficient while conducting business and negotiations with Asians.
Any question, any situation you have been through and you would like to share or to clarify? Don’t hesitate to ask me by email or in the comments and I’ll do my best to give you an answer quickly. Happy reading!
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